For Immediate Release

ONLINE VIDEO SUPERSTARS, FANS AND INDUSTRY GATHER
IN LOS ANGELES FOR SECOND ANNUAL VIDCON EVENT JULY 28-30

Thousands come together for sold-out conference celebrating online video

LOS ANGELES, July 26, 2011 — The rapidly exploding world of online video, led by a cadre of YouTube personalities, many of whom have more viewers than late night television hosts Jay Leno and David Letterman, will be the focus of the second annual VidCon event, being held July 28-30 at the Hyatt Regency Century Plaza in Century City, California. More than 2,500 people from around the world are expected to attend the sold-out event, which is double the number of attendees at last year’s inaugural conference.

VidCon is the largest gathering of the online video community that consistently draws millions of subscribers and billions of views. The conference will kick-off on Thursday, July 28 with a special Industry Day, with specific programming and activities focusing on those who work in the online video space and entertainment industry. The following two days will be the Community Track, where thousands of online video fans will get to meet their favorite YouTube celebrities and enjoy live music and discussions from some of the medium’s most popular personalities. Head of YouTube Salar Kamangar and team will open the show on Friday morning, celebrating the vibrant community of partners and fans.

Among the online video celebrities expected at this year’s event are Shane Dawson, Ryan Higa, iJustine, Dave Days, Mystery Guitar Man, Charlie McDonnell, Alex Day, Hank and John Green (“The Vlog Brothers” and VidCon co-founders) and dozens of others. Sponsors include YouTube, Pepsi and Maker Studios.

Some interesting facts about the burgeoning world of online video:

• More video is uploaded to online video hosting sites in 60 days than ABC, NBC and CBS created during the past 60 years.
• YouTube has more than three billion views every day, an increase of more than 50 percent from 2010.
• More than 48 hours of video is uploaded to YouTube every minute.
• 98 of Advertising Age’s Top 100 Advertisers have run online video campaigns on YouTube or the Google Display Network.
• Hundreds of YouTube content partners generate six-figure revenue annually, and the number of partners making over $1,000 a month is up 300 percent since 2010.

“Industry Day at VidCon addresses the high level of interest among people in the entertainment, advertising and marketing, content creation and production industries,” said VidCon co-founder Hank Green. “While online video is still very community-driven, it presents opportunities for the creation and distribution of content to billions of people around the world.”

More information is available at www.VidCon2011.com.