Founded in 2004, The Honig Company, LLC is a full-service publicity, public relations and issue management agency that represents clients in a variety of industries. The agency works with companies, organizations, high-profile individuals and others to advance their interests, manage communication-related matters, promote products and services, handle issues and mitigate problems. The Honig Company works with clients around the world from its offices in New York and Los Angeles.
The Honig Company helps clients increase their visibility and appeal to both consumer and business audiences, as well as drive sales of products and services, increase market share, build investor interest and generally raise awareness of companies, individuals, products and services. The Honig Company also provides communication support for clients involved with crises, sensitive issues, litigation and controversies.
Steve Honig has been at the forefront of the public relations business for more than 35 years, having navigated worlds as diverse as Hollywood, Wall Street, Silicon Valley, the Olympics, New York’s fashion industry, the Las Vegas Strip and Washington, D.C. He has represented some of the world’s most recognizable companies, personalities and brands in a variety of businesses and industries.
Honig is a media and communication strategist who works closely with clients to achieve specific objectives and provides counsel and tactical implementation in the areas of public relations, media relations, crisis communication, image and reputation management and brand building.
Honig made international headlines when troubled actress Lindsay Lohan hired him to manage her press throughout some of the most tumultuous years of her life. The media credited Honig as being an effective and innovative public relations professional, which led to his hiring by other high-profile individuals embroiled in scandals and his reputation as a problem-solver and crisis go-to person.
Before starting his own firm in 2004, Honig held senior-management positions at international public relations firms including Golin/Harris and GCI Group. At Golin/Harris, Honig oversaw all North American publicity for Nintendo, which was at the time one of the largest public relations accounts in the country, and also managed the agency’s consumer technology division. At GCI Group, Honig was based out of the agency’s Atlanta offices during the 1996 Olympic Games, representing Olympic sponsors IBM and BellSouth Corp. as well as the 1996 Olympic Committee. Following the Olympics, Honig was appointed general manager of the Los Angeles office of GCI Group. Honig also worked at legendary entertainment publicity firm Rogers & Cowan, where he directed the agency’s corporate and consumer marketing division, handling all corporate entertainment and consumer product clients.
Starting his career in New York in the late ‘80s, Honig worked at a leading boutique fashion and beauty public relations agency. Among his clients were top designers and fashion houses including Bob Mackie and Salvatore Ferragamo, as well as some of the biggest names in beauty, such as Revlon and Almay. Honig handled press relations at the New York spring and fall fashion shows and launched several brand-name designer fragrances.
Honig has lectured on public relations on the graduate level at the University of California at Los Angeles and the University of Southern California. He has written articles on topics related to public relations, is quoted in the media on communication-related issues and has spoken at various industry conferences.
Honig is a member of the Public Relations Society of America, the National Press Club, The Paley Center for Media, the International Association of Business Communicators, the Publicity Club of New York, the New York Press Club, the Society of Professional Journalists and the Los Angeles Press Club. Honig is a recipient of the Highest Award for Achievement from Dale Carnegie & Associates, the world-renowned authority on human relations. Honig was graduated from the University of Delaware with a bachelor’s degree in communication. He currently divides his time between New York and Los Angeles.