ABOUT
Founded in 2004, The Honig Company is a full-service boutique public relations firm that delivers measurable communication outcomes for organizations and individuals looking to build visibility, shape perception, strengthen reputation and support growth. From offices in New York and Los Angeles, the firm works with clients across a wide range of industries throughout the United States and internationally.
The Honig Company helps clients secure high-impact media coverage, refine messaging and navigate complex and sensitive issues through senior-level strategic counsel and hands-on execution. The firm’s work spans media relations, corporate communication and crisis management, supporting clients in connecting with both consumer and business audiences while advancing broader objectives such as increasing market share, driving sales, generating investor interest and raising awareness for companies, individuals, products and services.
In addition to proactive communication initiatives, The Honig Company provides strategic support for clients involved in crises, litigation, reputational challenges and public controversies. The firm works closely with leadership teams, legal counsel and key stakeholders to help manage communication-related matters, mitigate risk and position clients effectively during high-pressure situations.
STEVE HONIG
Steve Honig has been at the forefront of the public relations industry for more than 35 years, advising companies, organizations and high-profile individuals across a broad range of industries and disciplines. Over the course of his career, he has navigated worlds as diverse as Hollywood, Wall Street, Silicon Valley, the Olympic Games, New York’s fashion industry, the Las Vegas Strip and Washington, D.C., representing many of the world’s most recognizable brands, businesses and personalities. Honig is a veteran media and communication strategist who works closely with clients to achieve specific objectives through strategic counsel and hands-on execution. His expertise spans public relations, media relations, crisis communication, image and reputation management, corporate communication and brand development. He is particularly recognized for his ability to navigate sensitive and high-pressure situations involving reputational challenges, litigation and public controversies.
Honig gained international attention when actress Lindsay Lohan retained him to manage her media relations during one of the most scrutinized periods of her life and career. His work was widely credited in the media as strategic, effective and unconventional, leading to his representation of other high-profile individuals and organizations facing complex public and image challenges. Over time, he developed a reputation as a trusted adviser and problem-solver for clients navigating difficult and highly visible situations.
Before founding The Honig Company in 2004, Honig held senior management positions at several leading international public relations firms, including Golin and GCI Group. At Golin, he oversaw North American publicity for Nintendo, then one of the largest public relations accounts in the country, while also managing the agency’s consumer technology division. During the 1996 Olympic Games in Atlanta, Honig was based in GCI Group’s Atlanta office, where he represented Olympic sponsors IBM and BellSouth as well as the Atlanta Committee for the Olympic Games. Following the Olympics, he was appointed general manager of GCI Group’s Los Angeles office.
Honig also held a senior role at Rogers & Cowan, one of the entertainment industry’s most prominent publicity firms, where he directed the agency’s corporate and consumer marketing division. Earlier in his career, he worked in New York at a leading boutique fashion and beauty public relations agency, representing major fashion designers, luxury brands and beauty companies including Bob Mackie, Salvatore Ferragamo, Revlon and Almay. During that period, he handled media relations for New York Fashion Week and worked on the launch of several designer fragrance brands.
In addition to his client work, Honig has lectured on public relations at both the University of California/Los Angeles and the University of Southern California. He has written extensively on communication-related topics, is frequently quoted in the media on public relations and reputation issues and has spoken at numerous industry conferences and events. Honig is a member of the Public Relations Society of America, The National Press Club, the Los Angeles World Affairs Council, The Paley Center for Media, the International Association of Business Communicators, the New York Press Club, the Society of Professional Journalists and the Los Angeles Press Club. He is also a recipient of the Highest Award for Achievement from Dale Carnegie & Associates. Honig earned a bachelor’s degree in communication from the University of Delaware and divides his time between New York and Los Angeles.